From http://www.wrwcanada.com…

“Waste Reduction Week in Canada is a year-round program, focused on the principles of circular economy, resource efficiency, and waste reduction. The program’s primary purpose is to celebrate our environmental efforts and achievements while encouraging new innovative ideas and solutions. The celebratory nature of the campaign is what motivates learning and behaviour change.”

Read more about this program…https://wrwcanada.com/en/about/waste-reduction-week-canada